Greenwashing: the corporate trend towards self-proclaimed ecofriendliness. Frequently misleading.
When you pay extra money for "recycled" stuff, look for 2 things:
1) go for "post-consumer recycled content"
2) beware that the product doesn't have to be 100% recycled to claim it's a "recycled product."
If you want 100% recycled towels, use real towels and wash them!
